Resume
Experience
KPMG Singapore
Jul 2022 – Present
Lead marketing technology, CRM enhancement, automation and AI-enabled transformation across Dynamics 365 — relaunching Customer Insights – Journeys, scaling Power Automate, and exploring agentic AI workflows.
Jul 2020 – Jun 2022
Owned CRM administration and data governance — turning manual reports into real-time Dynamics 365 dashboards at scale and establishing CRM as the source of truth for account, contact and opportunity data.
Feb 2018 – Jun 2020
Delivered the migration from SAP IBS to Dynamics 365 Sales as a business analyst and tester, then embedded CRM as the front-office platform for more than 1,000 users.
Aug 2017 – Jan 2018
Prepared CRM data for the SAP-to-Dynamics 365 migration as a Client Integrity Coordinator — validating new client entities and maintaining quality across client, contact and alumni records.
DataAnnotation · Sep 2024 – Present
Freelance AI training and data annotation — evaluating and improving AI model outputs.
Singapore Army · Jun 2011 – Mar 2026
National service and reservist duties, including multiple overseas exercises.
Inland Revenue Authority of Singapore (IRAS) · Feb 2014 – Jun 2014
Supported tax processing during the peak filing period, maintaining accuracy and compliance.
SMRT Corporation Ltd · Sep 2010 – Dec 2010
Supported the L&D team with training administration and SAP data management.
Kelly Services Singapore · Apr 2010 – Jul 2010
Matched candidates to open roles and supported recruitment activities.
Singapore GP Pte Ltd · Sep 2008
Assisted grandstand attendees during the event, ensuring a positive experience.
C.K. Tang Limited · Dec 2007 – Mar 2008
Provided customer service and supported sales and stock-taking on the floor.
Education
University of London · Jun 2014 – Aug 2016
Temasek Polytechnic · Mar 2008 – Apr 2011
SIM Global Education (SIMGE) · Jun 2014 – Sep 2014
Sejong Korean Language School · Oct 2022 – Nov 2024
NUS Faculty of Arts and Social Sciences · Jun 2015 – Dec 2015
St. Gabriel's Secondary and Primary · 1997 – 2007
Languages
The language I think, work and write in — fluent across reading, writing and speech.
My second language, studied through school. The foundations are there, with fluency still something to grow into.
Close enough to Malay that I can follow a fair amount of it, though not yet enough to hold a conversation in a business context.
I follow more than I can speak or read. Self-taught out of a love for anime — I learned hiragana and katakana, picked up kanji for vocabulary, and absorbed grammar by ear.
I follow it far better than I speak or read it. Studied at the Sejong Korean Language School and reinforced through K-dramas, variety shows and music — enough to understand what I watch.
I understand more than I can speak or read for now. Studied formally and absorbed growing up around second-language Chinese speakers — the one I'm most keen to keep developing, as I believe it'll matter.
Skills
Certifications
HubSpot Academy · Feb 2026
Anthropic · Feb 2026
Duke Corporate Education · Nov 2025
LinkedIn · Mar 2025
IBM · Aug 2021
IBM · Jul 2021
Project Management Institute · Nov 2020
LinkedIn · Nov 2020
LearnQuest · Jun 2020
Coursera · Jun 2020
Google Cloud Education · Jun 2020
IBM · Jun 2020
Professional Memberships
Member · May 2026 – Present
Member of Lorong AI, a Singapore non-profit community advancing the local AI ecosystem through knowledge-sharing and collaboration.
Member · Mar 2026 – Present
Member of the Singapore Computer Society, the national professional body for infocomm and digital-technology professionals.
Member · Jan 2026 – Present
Member of the Project Management Institute's Singapore Chapter.
Developer Programs & Platforms
Registered Developer (free account) · Jun 2026 – Present
Registered Apple Developer with a free developer account, giving access to Apple's developer tools, documentation and beta releases. Intending to join the paid Apple Developer Program to build and publish apps on the App Store.
Member · May 2026 – Present
Member of Reddit's Developer Platform (Devvit), Reddit's framework for building and publishing apps and tools on Reddit.
Member · Mar 2026 – Present
Member of the Google Developer Program, Google's membership programme offering access to learning, tools and resources across the Google ecosystem.
Member · Feb 2026 – Present
Member of the GitHub Developer Program, for developers building tools and integrations on the GitHub platform and API.
Leadership & Involvement
Member, Fun@Work · Mar 2024 – Feb 2025
Planned, organised and executed KPMG Day 2024 and firmwide Fun@Work activities.
Member (Alumni) · Oct 2022 – Oct 2024
KPMG invite-only talent and leadership development programme for high potentials, making up less than 4% of the firm's workforce. Workshops included Insights, Managing Critical Relationships, Design Thinking, Building Effective Teams, and Influencing Without Authority.
Member · Jan 2022 – Dec 2023
Planned, organised and executed a day out with children at KPMG's Wellness Garden. Organised the collection of items for beneficiaries.
Member · Jan 2021 – Jan 2022
Ideated and rolled out Blue Sky Friday (BSF), a new firmwide initiative promoting work-life balance.
Member · Jan 2021 – Dec 2021
Planned and organised department activities monthly.