Resume
Experience
KPMG Singapore
Associate Manager, Clients & Markets
Jul 2022 – Present
Relaunched and operationalised Dynamics 365 Customer Insights – Journeys, rebuilding processes and driving adoption across BUs. Co-led enablement (training, office hours, guidance) to embed CRM best practice. Designed and tailored CRM dashboards/reports to track pipeline, opportunity health and campaign outcomes; co-built an executive Power BI view for priority/sector programmes. Strengthened CRM–SAP alignment with ITS/BizOps; improved data quality, introduced dynamic segments, and co-implemented a lead-generation engine. Administered platforms: CRM licences/security, LinkedIn Sales Navigator rollout, Apollo enrichment; integrated LinkedIn, ON24, SuccessFactors. Led insights & analytics for campaigns; built a performance dashboard and regional roll-ups. Shared CRM expertise with member firms (Australia, China, Hong Kong, Egypt). Track Dynamics 365 previews; test and promote proven features to production. Identify and close technology/operational gaps; streamline data flow, reporting and customer insights across channels.
Senior Executive, Clients & Markets
Jul 2020 – Jun 2022
Developed real-time CRM dashboards for functions to track opportunities and sales cycles, improving visibility and decision-making. Built CRM data governance dashboards (contact, account, opportunity and user) for internal use. Analysed and interpreted CRM data to drive internal process improvements and enhance integration between Dynamics 365 Sales and SAP. Managed data import activities and continuing efforts around developing Dynamics 365 Sales. Collaborated with the Data & Analytics team in Advisory to create a client relationship mapping using Neo4j. Contributed in Programme Connect, a firmwide initiative to streamline internal processes. Deployed a default personalised dashboard in Dynamics 365 Sales for all users. Supported implementing WalkMe in Dynamics 365 Sales.
Executive, Clients & Markets
Feb 2018 – Jun 2020
Supported the successful implementation of Dynamics 365 Sales (go-live in June 2019). Supported data migration efforts from SAP to Dynamics 365 Sales, ensuring data integrity and seamless transition. Performed user acceptance testing (UAT) and refined test scenarios to ensure full system functionality. Provided training and support to ensure smooth adoption of Dynamics 365 Sales across the firm. Extracted, analysed, and prepared CRM data to support sales, marketing and data governance initiatives. Identified segments and prepared mailing lists for marketing activities.
Administrative Assistant, Clients & Markets
Aug 2017 – Feb 2018
Regularly updated and maintained CRM data, ensuring consistency and accuracy. Researched and enriched client and prospect profiles using LinkedIn and Google search. Collaborated with internal teams to confirm data accuracy and improve CRM reporting.
AI Trainer
DataAnnotation · Sep 2024 – Present
Freelance AI training and data annotation work, evaluating and improving AI model outputs.
3rd Division HQ
Singapore Army · Jun 2011 – Mar 2026
Exercise Wallaby 2012 (FSG), 2019, 2024 and 2025. Transport Hub West: 04/2012 – 06/2013. Trainee: 11/2011 – 03/2012. Basic Military Exercise: 06/2011 – 10/2011.
Tax Assistant Officer, Self-Employed and Partnerships
Inland Revenue Authority of Singapore (IRAS) · Feb 2014 – Jun 2014
Managed email enquiries and requests during peak-filling period, ensuring timely resolution. Verified financial statements and updated taxpayer records in the system, maintaining accuracy and compliance. Assisted with mailing out letters, ensuring communication efficiency.
Learning and Development Intern
SMRT Corporation Ltd · Sep 2010 – Dec 2010
Verified employee training course reports and administered certificates. Assisted in data entry and training logistics, supporting the L&D team with SAP data management.
Recruitment Intern / Student Consultant
Kelly Services Singapore · Apr 2010 – Jul 2010
Screened resumes and phone calls, matching candidates to open job positions. Co-conducted interviews with peers under supervision, contributing to recruitment activities.
Usher
Singapore GP Pte Ltd · Sep 2008
Assisted grandstand attendees during the event, ensuring a positive experience.
Retail Sales Associate
C.K. Tang Limited · Dec 2007 – Mar 2008
Provided customer service, attended to product inquiries, and assisted with sales transactions. Supported stock-taking activities and maintained the sales floor.
Education
Bachelor of Science in Business and Management (2nd Class Honours, Upper Division)
University of London · Jun 2014 – Aug 2016
Diploma in Business, Finance and Investment / Human Resource Management
Temasek Polytechnic · Mar 2008 – Apr 2011
Bridging Course, Mathematics and Economics
SIM Global Education (SIMGE) · Jun 2014 – Sep 2014
Korean Language, Intermediate
Sejong Korean Language School · Oct 2022 – Nov 2024
Chinese Language, Level 1 and 2
NUS Faculty of Arts and Social Sciences · Jun 2015 – Dec 2015
Secondary and Primary Education
St. Gabriel's Secondary and Primary · 1997 – 2007
Skills
Certifications
Digital Marketing
HubSpot Academy · Feb 2026
Certificate of Completion: AI Fluency Framework & Foundations
Anthropic · Feb 2026
Adobe Certified Professional — Marketo Engage Business Practitioner
Adobe · Nov 2025
Adaptive Strategic Execution Programme (ASEP) Certificate
Duke Corporate Education · Nov 2025
Six Sigma Foundations
LinkedIn · Mar 2025
Data Visualisation and Dashboards with Excel and Cognos
IBM · Aug 2021
Introduction to Data Analytics
IBM · Jul 2021
Cert Prep: Project Management Professional (PMP)
Project Management Institute · Nov 2020
Learning Data Governance
LinkedIn · Nov 2020
Cloud Computing Basics (Cloud 101)
LearnQuest · Jun 2020
Introduction to Project Management
Coursera · Jun 2020
Introduction to Cloud Identity
Google Cloud Education · Jun 2020
Python for Data Science, AI & Development
IBM · Jun 2020
Organizations
PMI Singapore Chapter
Member · Jan 2026 – Present
KPMG Singapore Recreation Club
Member, Fun@Work · Mar 2024 – Feb 2025
Planned, organised and executed KPMG Day 2024 and firmwide Fun@Work activities.
FLAIR (Forthright, Leadership, Agility, Influence, Respect)
Member (Alumni) · Oct 2022 – Oct 2024
KPMG invite-only talent and leadership development programme for high potentials, making up less than 4% of the firm's workforce. Workshops included Insights, Managing Critical Relationships, Design Thinking, Building Effective Teams, and Influencing Without Authority.
Giving Week Committee
Member · Jan 2022 – Dec 2023
Planned, organised and executed a day out with children at KPMG's Wellness Garden. Organised the collection of items for beneficiaries.
Next Generation Board 1.0
Member · Jan 2021 – Jan 2022
Ideated and rolled out Blue Sky Friday (BSF), a new firmwide initiative promoting work-life balance.
Clients & Markets Recreation Club
Member · Jan 2021 – Dec 2021
Planned and organised department activities monthly.