Experience
Associate Manager, Clients & Markets
KPMG Singapore · Full-time · Jul 2022 – Present
Lead marketing technology, CRM enhancement, automation and AI-enabled transformation across Dynamics 365 — relaunching Customer Insights – Journeys, scaling Power Automate, and exploring agentic AI workflows.
Senior Executive, Clients & Markets
KPMG Singapore · Full-time · Jul 2020 – Jun 2022
Owned CRM administration and data governance — turning manual reports into real-time Dynamics 365 dashboards at scale and establishing CRM as the source of truth for account, contact and opportunity data.
Executive, Clients & Markets
KPMG Singapore · Full-time · Feb 2018 – Jun 2020
Delivered the migration from SAP IBS to Dynamics 365 Sales as a business analyst and tester, then embedded CRM as the front-office platform for more than 1,000 users.
Administrative Assistant, Clients & Markets
KPMG Singapore · Contract · Aug 2017 – Jan 2018
Prepared CRM data for the SAP-to-Dynamics 365 migration as a Client Integrity Coordinator — validating new client entities and maintaining quality across client, contact and alumni records.
AI Trainer
DataAnnotation · Sep 2024 – Present
Freelance AI training and data annotation — evaluating and improving AI model outputs.
3rd Division HQ
Singapore Army · Jun 2011 – Mar 2026
National service and reservist duties, including multiple overseas exercises.
Tax Assistant Officer, Self-Employed and Partnerships
Inland Revenue Authority of Singapore (IRAS) · Feb 2014 – Jun 2014
Supported tax processing during the peak filing period, maintaining accuracy and compliance.
Learning and Development Intern
SMRT Corporation Ltd · Sep 2010 – Dec 2010
Supported the L&D team with training administration and SAP data management.
Recruitment Intern / Student Consultant
Kelly Services Singapore · Apr 2010 – Jul 2010
Matched candidates to open roles and supported recruitment activities.
Usher
Singapore GP Pte Ltd · Sep 2008
Assisted grandstand attendees during the event, ensuring a positive experience.
Retail Sales Associate
C.K. Tang Limited · Dec 2007 – Mar 2008
Provided customer service and supported sales and stock-taking on the floor.